Facebook Content Playbook for Authors

Prompt DesignLumo with: “Create a 5‑slide Facebook carousel showing front cover, back cover, spine, a teaser tagline, and a ‘Coming Soon’ badge in my brand colors #4A90E2 and #F5A623.” Export each layer as PNG, then upload to Facebook as a carousel post. Pair with copy that asks fans to comment their favorite line. Track reach, reactions, and comments; aim for a 3% engagement rate within 48 hours. Use Facebook Insights to compare against baseline post performance.

Gather five top‑rated Amazon reviews. Feed each into DesignLumo with the prompt: “Design a square Facebook quote card using a vintage typewriter background, my brand font ‘Merriweather’, and colors #2C3E50/#ECF0F1, include the review text and author name.” Export PNGs, schedule via Buffer for daily posting, and add a CTA linking to your sales page. Measure click‑through rate; a well‑crafted quote card should exceed 2% CTR compared to standard posts.

Use Adobe Express or DesignLumo to generate five images labeled ‘5 Days’, ‘4 Days’, … ‘Launch Day’. Prompt: “Create a 1080 × 1080 Facebook post with a bold number overlay, my book title, and a subtle gradient using brand colors.” Export and schedule each image to post at the same time each day. Track daily reach growth; a successful countdown lifts overall launch post reach by at least 20% versus a single launch announcement.

Create a 1200 × 628 banner in DesignLumo: “Design a Facebook event banner for a book signing at XYZ Bookstore, include a QR code linking to the RSVP form, my brand logo, and the date in Helvetica Neue, colors #1A5276/#D4E6F1.” Generate the QR code with Bitly, paste the URL into the prompt, and let DesignLumo place it. Upload to the event page and monitor RSVP conversion; a well‑designed banner should push sign‑ups above 30% of total reach.

In Canva, set a custom size of 1640 × 856 for a Facebook group cover. Choose your brand font, add a tagline like “Share Your Favorite Chapter,” and place a call‑to‑action button graphic. Export as PNG and apply to the group. After two weeks, compare group post engagement; a compelling cover typically lifts average post likes by 15% and encourages more member introductions.

Generate a moody study background with Midjourney (prompt: “cozy Victorian study, warm lighting, soft focus”). Download the image, then feed it into DesignLumo: “Add overlay text ‘Live Q&A – Friday 7 PM EST’, include my author photo on the right, brand colors #8E44AD/#FDEBD0.” Export PNG and schedule a post 48 hours before the live session. Track live video views; aim for at least 200 viewers, which correlates with a 10% boost in post‑event sales.

Prompt DesignLumo: “Create a 5‑slide Facebook carousel ad for a fantasy trilogy, each slide showing the cover, price $9.99, and a ‘Buy Now’ button in my brand palette #34495E/#E74C3C.” Export each slide as PNG, upload to Facebook Ads Manager, and set carousel format. Target readers of similar authors, ages 25‑45, interests “fantasy novels.” Monitor ROAS; a successful series carousel should exceed 400% within the first week.

Create three static frames in DesignLumo: author portrait, a powerful review quote, and the book cover with a ‘Read Now’ CTA. Import frames into Adobe Premiere Rush, set each to 2 seconds, add a soft instrumental track, and enable captions. Export as MP4 and upload to Facebook Ads Manager as a video ad. Track video completion rate (target > 70%) and CTR (target > 1.5%). High completion correlates with a 20% lift in sales conversions.

Design a free‑chapter download graphic in Canva: set dimensions 1200 × 628, place the book cover, bold headline ‘Get the First Chapter Free’, and a button style that matches Facebook Lead Form. Then open DesignLumo to refine the colors and add brand‑consistent overlays. Upload the final PNG to a Facebook Lead Ad, linking to a Lead Form that captures email. Track cost‑per‑lead; a tight design should keep CPL under $2 while delivering qualified contacts for future launches.