TikTok Real Estate Content Blueprint

Start by prompting DesignLumo with the property address, key features, and brand colors to create a layered cover PNG that includes a bold "Just Listed" banner, price, and logo. Export the PNG, then open Canva, upload the cover and 4‑5 interior photos, and apply the "Auto‑Animate" carousel preset with a 3‑second slide duration. Download the result as an MP4, add a trending sound in TikTok, and publish with #JustListed and the property’s location tag. Track performance: aim for >15% view‑through rate and a 2% click‑through rate to the MLS landing page within the first 48 hours.

Create a countdown graphic in DesignLumo using your brand kit: include the address, date, and a bold timer shape with transparent background. Export as PNG, then record a 15‑second walkthrough clip on your phone. In TikTok, add the native Countdown sticker, replace its default graphic with your custom PNG, and sync the timer to the open‑house start time. Add a CTA “Swipe up to RSVP” using TikTok’s link sticker. Measure success by hitting at least 500 likes per open‑house video and a 10% lift in RSVP clicks compared to static flyers.

Prompt DesignLumo to produce a "Just Sold" badge with editable layers for sale price, days on market, and brokerage logo. Export the badge as a transparent PNG. In Adobe Express, build a quick price‑trend graph using the property's listing history, then download as PNG. Use CapCut to stitch a 5‑second before‑price clip, the badge overlay, and the graph, adding a 5‑second voiceover script: "Sold in X days for $Y – your home could be next." Publish on TikTok with #JustSold and a CTA to DM for a free market analysis. Target a 3% conversion from viewers to qualified leads within seven days.

In DesignLumo, type a prompt for an animated lower‑third that features the agent’s headshot, name, tagline, and brand colors. Export the animation as a transparent PNG sequence. Record a 10‑second selfie video on a tripod, import both the video and PNG sequence into TikTok, and place the overlay at the bottom third of the frame. Add a trending audio track and the hashtag #AgentName. Monitor follower growth; a well‑executed intro should add roughly 200 new followers per week per agent when posted consistently on Monday mornings.

Collect three 15‑second client video testimonials via phone. In DesignLumo, generate a unified lower‑third template with your brokerage’s color palette, logo, and a space for the client’s name. Export the template as a PNG. Open Premiere Rush, drop each testimonial clip onto the timeline, apply the lower‑third overlay, and add a smooth cross‑fade transition. Create a static "5★ rating" graphic in DesignLumo and place it in the corner of the final 45‑second video. Publish on TikTok with #HappyClients; aim for at least a 4% engagement rate and a 15% rise in inbound inquiries for the featured agents.

Build a 5‑slide market snapshot in Google Slides: include median price, inventory, days on market, and a quick neighborhood highlight. Export each slide as a high‑resolution PNG. In DesignLumo, add TikTok‑style animated text (e.g., "Price Up 3% YoY") to each PNG, keeping layers editable for weekly updates. Import the animated PNGs into TikTok, use the "Slide" effect with a 2‑second duration per slide, and overlay a royalty‑free background track from TikTok’s library. Expect an average watch‑through completion rate of 8% for market‑focused videos, which outperforms static image posts.

Film a 30‑second walk of the target block using an iPhone gimbal. In DesignLumo, generate a location banner that pulls a static map snippet via the Google Maps API, then overlay key stats: median price, school rating, and walk‑score. Export the banner as a transparent PNG. In TikTok, add the banner at the top of the video, enable geo‑tagging for the zip code, and include a CTA "Tap for listings in this area." Track results: a well‑targeted walk should boost profile follows from that zip code by roughly 12% compared to non‑tagged videos.

Set up a Zapier workflow that pulls daily MLS price data into a Google Sheet, calculates the average price change, and writes the result to a specific cell. Use DesignLumo’s API (or manual prompt) to generate a 1080×1920 PNG that displays "Average Price Change: +X%" with your brand colors. Record a 10‑second voiceover reciting the numbers, then import both the audio and PNG into TikTok, syncing the graphic to appear at second 3. Publish every Monday; aim for a 5% lift in click‑throughs to the property search page linked in your bio.

In DesignLumo, create three coordinated graphics: a vertical event flyer, a rectangular RSVP button, and a bottom banner for sponsor logos. Export each as a PNG with transparent backgrounds. Record a 15‑second teaser video of the venue, then use TikTok’s split‑screen effect to place the flyer on the left, the RSVP button on the right, and the sponsor strip at the bottom. Add TikTok native text for date and time, and attach the link sticker to the RSVP form. Success metric: secure at least 30 RSVPs per event, which translates to higher foot traffic and brand goodwill.