Pinterest Content Playbook for Wedding Planners

Use DesignLumo to generate a 5‑image vertical carousel (1000×1500 each) with layered text overlays in your brand fonts and colors. Export PNGs, then upload as a multi‑image Pin via Tailwind for scheduling. Add keyword‑rich alt text like “luxury garden wedding ceremony”. Track repins and clicks in Pinterest Analytics; aim for a 2 % repin rate and a 0.8 % click‑through to your portfolio page. Adjust overlay contrast based on A/B test results after two weeks.

Create a 12‑frame Idea Pin that narrates a real wedding from prep to reception. Trim short video clips in Descript, then design title and transition slides in Canva. Import the Canva‑exported PNGs into DesignLumo to add animated text layers and brand icons. Publish to a dedicated “Real Weddings” board, using hashtags #RealWeddingStory and location tags. Monitor saves; target 500 saves per month and a 4 % swipe‑up rate to your case‑study page.

Start with high‑resolution before and after photos of a venue. In DesignLumo, place the before image on the left half and the after on the right, adding a thin divider line and bold overlay text “Before → After”. Export as a single 1000×1500 PNG, then schedule via Buffer. Optimize the Pin description with SEO terms like “venue transformation”. Aim for a 3 % click‑through to the venue’s booking page and track via UTM parameters.

Design a 5‑slide carousel for each partner using DesignLumo’s Brand Kit to keep colors consistent. Slide 1 shows the vendor logo, Slide 2 highlights a signature service, Slide 3 features a client testimonial, Slide 4 displays a limited‑time discount code, and Slide 5 includes a CTA with a UTM‑tagged link to your referral page. Publish, tag the vendor’s Pinterest account, and track referral clicks; aim for 150 clicks per vendor within the first month.

Generate atmospheric background textures with Midjourney (prompt: “soft pastel wedding décor backdrop”). Import the images into DesignLumo, overlaying text boxes that list each styled‑shoot element and tag the vendors. Add a final “Shop the Look” frame using Pinterest’s shopping tag. Publish as an Idea Pin; target 200 saves and 50 clicks to the vendor product pages. Record conversion rates to gauge vendor partnership value.

Create a reusable discount template in Canva with placeholder text for vendor name and promo code. Export the design, then open it in DesignLumo to replace placeholder layers with each partner’s branding automatically via the AI text‑replace feature. Save each version as a PNG and schedule weekly on Pinterest using Tailwind. Optimize the Pin description with keywords “wedding discount” and “vendor promo”. Expect at least 1,000 impressions per week and a 2 % save rate.

In DesignLumo, build a 1000×3000 tall infographic using your brand palette, NounProject icons, and a step‑by‑step spring wedding checklist. Include a bold CTA button “Download Free Planner” linked to a lead‑capture landing page with a UTM tag. Promote the Pin with a $0.30 CPC ad campaign targeting “spring wedding planning”. Aim for 20 qualified leads per week and monitor cost‑per‑lead in Pinterest Ads Manager.

Produce an 8‑frame Idea Pin showcasing a limited‑time holiday package. Use InVideo to create a 5‑second countdown timer video, then overlay festive text and pricing in DesignLumo. Add holiday‑specific hashtags (#HolidayWedding, #WinterBride) and a CTA linking to a booking form. Run a 2‑week Promoted Pin campaign; expect a 5 % lift in inquiry volume compared to baseline. Track conversions via the form’s hidden UTM fields.

Create a vertical banner (1000×2100) in DesignLumo featuring a stylized map of the destination, layered with venue photos and brand colors. Insert a clickable Pin URL that directs to a dedicated destination landing page. Launch a Promoted Pin campaign with a $5 CPM budget, targeting users who searched “beach wedding” and “mountain wedding”. Goal: 300 clicks and a 4 % conversion to consultation requests within the first month.