Instagram Content Playbook for Florists

Generate five cohesive slide designs in DesignLumo by typing a prompt like “soft pastel spring bouquet with text overlay”. Each slide arrives fully layered, so you can edit flower names, prices, and CTA buttons directly. Export as PNG, upload to Later, and schedule with a swipe‑up link to your shop page. Track metrics in Instagram Insights: aim for 3% engagement and at least 200 swipe‑ups per carousel. Use your Brand Kit in DesignLumo to keep colors consistent across all slides.

Prompt DesignLumo: “luxury red rose background with gold heart accent and bold text placeholder”. After the AI returns an editable PSD‑like file, replace the placeholder with a countdown timer created in Canva (https://www.canva.com). Export the final 1080×1920 JPG and set it as your Reel cover. Promote the Reel with a “Shop Now” sticker; monitor saves and swipe‑ups. Expected KPI: 150+ saves and a 4% increase in DMs during the 48‑hour promo window.

Use Midjourney (https://www.midjourney.com) to create festive background images—think snowy pine and twinkling lights. Import each background into DesignLumo and add editable layers for gift titles, price tags, and a QR‑code placeholder linking to a holiday landing page. Export as a carousel carousel and post on Dec 1. Track carousel completion rate; aim for 25% of viewers to swipe through all slides and a 2.5% click‑through to the QR code. This blend of AI art and editable text maximizes visual impact while staying on‑brand.

Start with a soft pastel floral prompt in DesignLumo: “delicate blush peony backdrop with space for white script”. Once generated, replace the script layer with your package name using the built‑in text editor, then add a subtle gold underline. Export at 1080×1920 and set as the Reel cover for your “Wedding Packages” Reel. Pair with a “Save for Later” sticker; measure saves—target 120 saves per Reel within the first week. The editable layers let you repurpose the cover for multiple wedding styles without redesign.

Create a blank reel template in Adobe Express (https://www.adobe.com/express/) with a 15‑second placeholder video slot. Then, generate a matching static background in DesignLumo using the venue name (e.g., “rustic barn with lavender spray”). Import the background as an overlay in Adobe Express, position the video slot, and add a lower‑third text box bound to your Brand Kit. Export the template and reuse for each venue, swapping only the video clip. KPI: 10% higher inquiry rate from reels that showcase venue‑specific arrangements.

Prompt DesignLumo: “hand‑held camera view of a florist arranging a bouquet, space for bold overlay”. After AI produces the layered file, edit the overlay to read “Watch the Magic Unfold”. Add a subtle animated sparkle using Canva’s animation feature, then export as an MP4 intro clip (3‑seconds). Attach this intro to every BTS Reel and include a “DM for Pricing” sticker. Track Reel completion; aim for a 5% lift versus reels without the intro. The quick AI‑generated intro saves 2‑3 hours per event.

In DesignLumo, type: “minimalist office desk with fresh flowers, placeholder for icon”. Replace the placeholder with a simple “B2B” glyph using the Brand Kit’s secondary color. Export as a 1080×1080 PNG and upload as a Highlight cover titled “Corporate”. Use this cover across all corporate‑client stories to build a visual library. Measure highlight taps; aim for a 30% increase after three weeks. Because the file is fully editable, you can instantly refresh the icon for seasonal campaigns.

Create a static background in DesignLumo: “urban courier bike with flower basket, space for timer”. Export the layered file, then import into Canva to add a countdown timer animation linked to your delivery cutoff time. Save as a 15‑second MP4 story and schedule via Buffer. Track story exits; target less than 10% exit rate and a 12% boost in same‑day order volume on the day of posting. The AI‑generated background cuts design time to under 10 minutes.

Generate a testimonial card template in DesignLumo with two editable layers: a photo circle and a quote box. Pull customer photos from your CRM, drop them into the circle, and paste the testimonial text into the quote box. Export each card as a PNG, then stack three cards into a carousel story using Instagram’s native carousel feature. Include a “Swipe Up for Details” link to the product page. KPI: aim for a 4% increase in swipe‑up conversions and an average story view duration of 6 seconds per card.