Facebook Content Playbook for Video Agencies

Start by uploading the final video to your project folder. Prompt DesignLumo with: ‘Create 5 eye‑catching thumbnail variations for a 2‑minute travel documentary, using bold sans‑serif titles, brand teal, and a 1200×628 canvas.’ Lumo returns fully layered PSD files; open in Photoshop or directly edit in Lumo to tweak copy. Export each as 1.91:1 JPG, then upload to Facebook’s carousel post builder. Schedule via Buffer, monitor thumbnail click‑through rate (CTR) in Insights; aim for a 20% lift versus the previous static thumbnail. Repeat weekly for fresh A/B tests.

Generate a cinematic background in Midjourney with the prompt ‘dimly lit studio with film reels, 4k, high contrast.’ Download the PNG, then import into Canva. Add a transparent overlay in DesignLumo: ‘Place bold white headline — Behind the Scenes: Episode 3, using brand font Lato, and a CTA button “Watch Now”.’ Export the layered composition as a 1080×1080 PNG, attach it as the cover image for your Reel. Publish and track video view lift; agencies typically see a 15% increase in first‑30‑second plays.

Define your series palette in DesignLumo’s Brand Kit (primary purple, secondary gold). Prompt Lumo: ‘Design a Facebook cover for a weekly video series titled “Creative Cuts”, featuring a split‑screen of a camera and a storyboard, 820×312 pixels.’ Lumo returns editable layers for logo, title, and background texture. Swap the episode number each week in seconds, then publish via Facebook Page Settings. Consistency drives a 10% month‑over‑month rise in page likes and improves algorithmic favorability for series content.

In DesignLumo, enter: ‘Produce 4 high‑contrast thumbnails for a 15‑second promo of a corporate video, using brand orange, bold Helvetica, and a 1.91:1 canvas.’ Export each as JPG, then upload to Facebook Ads Manager for a split test. Set a 7‑day test budget of $200, monitor CTR. Aim for a minimum 1.5% CTR; agencies that iterate thumbnails with Lumo report up to 30% lower cost‑per‑view versus static images.

Create a 3‑card carousel in DesignLumo: Card 1 shows a project snapshot, Card 2 lists three client pain points, Card 3 displays a strong CTA ‘Get a Free Quote’. Use brand colors and keep text under 20 characters per card for mobile readability. Export each card as 1080×1080 PNG, import into Facebook Ads Manager, attach your Facebook Pixel. Run a 14‑day pilot with $500 spend; track cost‑per‑lead (CPL). Agencies typically cut CPL by 25% after swapping static images for Lumo’s layered, on‑brand cards.

Ask DesignLumo: ‘Design a 1.91:1 banner for a live webinar, include a dynamic countdown timer set to 3 days, brand navy background, and bold white headline “Live Demo”.’ Export as a GIF with a 5‑second loop. Upload the GIF as the ad creative in Facebook Ads Manager, set the event URL as the destination. Measure registration conversion lift; a well‑timed countdown typically adds 18% more sign‑ups versus static banners.

Create a base banner template in DesignLumo (820×462 pixels) with placeholders for season‑specific graphics. For a summer rollout, prompt Lumo: ‘Add a subtle wave pattern, bright yellow accents, and the text “Summer Creative Hub” in Open Sans.’ Swap the pattern and colors each quarter, export PNG, and update your Facebook Group banner. Track engagement spikes via group insights; agencies see a 12% rise in post reactions after seasonal refreshes.

Export a key frame from your upcoming video using Adobe Premiere (Ctrl+Shift+E). Upload the frame to DesignLumo and request: ‘Overlay the text “Premiere Night – 7 PM EST” in brand serif, add a subtle vignette, and keep dimensions 1920×1080.’ Export as JPG, set as the event cover in Facebook Events. Promote the event for 7 days; monitor RSVP count. Agencies report an 18% higher RSVP rate when the cover includes a clear video snapshot versus a stock image.

Gather a short client quote and a logo. In DesignLumo, generate a 1200×628 card: ‘Place the logo top‑left, quote in quotation marks centered, brand gray background, and a CTA button “Read Case Study”.’ Export PNG and post in your Facebook Group or Page feed. Pin the post for 48 hours. Track referral inquiries in your CRM; a focused highlight card typically lifts inbound leads by 8% compared with generic portfolio posts.