Facebook Content Playbook for Law Firms

Gather an anonymized case summary and break it into four bite‑size slides: headline, challenge, solution, result. Prompt DesignLumo (https://www.designlumo.com) with "professional law carousel, brand colors, modern icons" to generate fully editable layered PSD files. Swap the text in each slide, export PNGs, and schedule the carousel via Buffer. Track swipe‑through rate; aim for >15% and a 2% lift in page follows. This format proves expertise while staying compliant.

Script a 30‑second intro highlighting the attorney’s niche, recent win, and a CTA to schedule a free consult. Use DesignLumo to create a branded lower‑third, background overlay, and title card, then import those layers into Canva Video (https://www.canva.com). Export a 1080p MP4, add subtitles in Clipchamp, and post with a hook‑first caption. Measure video completion; >50% signals trust and correlates with a 12% rise in inbound leads.

Identify a high‑search legal question (e.g., "What to do after a car accident?"). Prompt DesignLumo: "clean legal infographic, brand palette, icons for police, insurance, medical, 3‑step process". Fine‑tune the copy, add a short citation, and export PNG. Boost the post with $10, targeting zip‑codes within 30 miles of your office. Aim for CPM < $8 and CTR > 1.5%, which historically yields a 4x increase in consultation requests for solo practitioners.

Create a 12‑month library of cover photos that reflect seasonal practice focuses (e.g., "Winter Family Law" or "Spring Estate Planning"). Use DesignLumo with prompts like "modern law firm cover, brand colors, subtle seasonal motif" to generate layered PSDs you can edit dates in Photoshop. Upload each to Facebook Creator Studio and schedule weekly rotation. Monitor page‑like growth; a consistent visual refresh typically drives a 5% month‑over‑month lift in new followers.

Design a banner that embeds a live countdown to an upcoming webinar. Prompt DesignLumo: "legal webinar banner, countdown timer placeholder, brand blue, clean typography". Export the design as a PNG, then import into Canva to animate the timer as a GIF. Publish to your Facebook Group and pin the post. Track registration conversions; a well‑designed countdown banner typically yields >3% sign‑up rates versus static images.

Collect short, anonymized client quotes and pair each with the attorney’s portrait. Use DesignLumo to generate a cohesive quote card template—brand colors, subtle legal icon, space for rating stars. Populate three cards, export PNGs, and assemble a carousel post in the group. Boost the carousel to group members using Meta Ads Manager, targeting interests like "small business" or "family law". Aim for an engagement rate >7%, which correlates with a 10% rise in booked consultations.

Create a sleek lead‑generation image in DesignLumo: background of a courtroom, headline "Free 15‑Minute Consultation", and a mock form overlay with fields for name and email. Export as a layered PSD, then import into Meta Ads Manager Lead Form creator. Run an A/B test on two headline copies for 7 days, allocating $200. Target CPL < $30; law firms that use an integrated form overlay see a 2.5× higher conversion than link‑only ads.

Design three carousel cards—Estate Planning, Business Litigation, Personal Injury—using DesignLumo with your brand kit. Include a concise benefit line, price range, and a CTA button graphic. Deploy the carousel in a retargeting campaign using the Facebook Pixel to reach visitors who viewed service pages in the past 30 days. Set frequency cap to 2 impressions per week. Target ROAS > 4x; data shows legal retargeting carousels outperform single‑image ads by 37% in lead quality.

Produce a 15‑second explainer video in DesignLumo: animated slides that walk through "How to file a small claims case". Export as MP4, then upload to Clipchamp (https://clipchamp.com) for automatic subtitles—critical for silent auto‑play. Publish the video ad via Meta Ads Manager, targeting a lookalike audience of past clients. Optimize for video view rate >60% and CPL < $25. Subtitled video ads typically achieve a 22% lower cost per lead in the legal sector.