Facebook Content Playbook for Auto Dealerships

Use DesignLumo to generate a 5‑card carousel, each card containing a high‑resolution vehicle photo, bold model name, key specs overlay, and a CTA button that links to the inventory page. Prompt: "Create a Facebook carousel card for a 2024 Toyota Camry with red background, brand fonts, and price tag". Export PNG layers, upload to Facebook Ads Manager, and enable carousel format. Track click‑through rates (target 3‑5%) via the FB Pixel and adjust copy weekly based on the top‑performing card. Difficulty: Intermediate. ROI: High.

Create a 15‑second Reel that stacks three price‑drop vehicles. First, generate static frames in DesignLumo with bold price‑cut labels and brand colors. Then import the PNGs into InVideo (invideo.io) to add transition effects and background music. Add a swipe‑up link (or "Learn More" button) to the dealership’s landing page. Publish as a Reel and boost with a $50 budget; aim for 10,000 organic views and a 2% conversion to lead form. Difficulty: Intermediate. ROI: High.

Design a side‑by‑side image comparing a vehicle’s MSRP vs. your discounted price. Prompt DesignLumo: "Create a split graphic with left side showing $30,000 MSRP in gray, right side showing $27,500 sale price in green, using dealership brand fonts". Export as a single PNG, add a short copy hook, and schedule as a standard post using Buffer. Monitor engagement; a 4% like‑to‑share ratio signals the visual resonates. Difficulty: Beginner. ROI: Medium.

Generate a Facebook cover‑photo‑size coupon using DesignLumo: include the dealership logo, a bold "15% OFF Oil Change" badge, and a QR code that links to the online booking calendar. Export layered PSD for future tweaks. Pin the post to the top of the page and boost for 7 days with a $30 spend. Track coupon code redemption; aim for a 5% conversion from post reach. Difficulty: Beginner. ROI: High.

Create a 4‑card carousel offering quick maintenance tips (e.g., tire pressure, fluid checks). Use DesignLumo to produce each tip card with icons, short copy, and a "Book Service" button linking to the service scheduler. Export PNGs, upload to Facebook, and add UTM parameters for tracking. Aim for a 2.5% click‑through rate and a 10% increase in service appointments during the month. Difficulty: Intermediate. ROI: Medium.

Produce a 30‑second animated reminder for spring tire changes. First, generate three animated frames in DesignLumo (background, tire icon, call‑to‑action). Export as PNG sequences, then assemble in Adobe Express, adding brand music and a "Schedule Now" button overlay. Publish as a native Facebook video, set a lead‑gen form, and target local zip codes. Target 12,000 views and a 1.8% form‑completion rate. Difficulty: Advanced. ROI: Medium.

Design a holiday‑themed event cover with DesignLumo (e.g., "Winter Clearance – Up to 20% Off"), incorporating a countdown timer graphic generated via Canva's timer tool. Publish the event, add a detailed description with bullet‑point offers, and pin the cover to the page. Boost the event with $40 for 5 days; track RSVP count aiming for 250+ responses. Difficulty: Beginner. ROI: Medium.

Create a teaser image in DesignLumo announcing a live test‑drive showcase (e.g., "Live at 2 PM – New 2025 SUV"). Include bold date/time, brand colors, and a "Set Reminder" button. Schedule the post 48 hours before, then boost $25 targeting local enthusiasts. During the live, use Facebook's built‑in comment pin to capture lead info. Aim for 1,500 live viewers and 30% post‑live appointment bookings. Difficulty: Intermediate. ROI: High.

Produce a custom banner for your dealership’s Facebook Group using DesignLumo: feature a thank‑you message, a collage of recent customer photos, and a "Leave a Review" CTA. Upload the banner, then post a pinned thank‑you note with a link to Google My Business. Monitor group engagement; a 15% increase in post comments indicates success. Difficulty: Beginner. ROI: Low.