Wholesale Campaign Launch Checklist

Open DesignLumo (https://www.designlumo.com) and load your brand kit with HEX colors #003366 and #00AEEF, plus your logo. Prompt: “Create a modern, 8.5×11" wholesale electronics catalog cover featuring bold headline space, a product silhouette, and a 20% off badge.” Lumo returns a layered PSD in 15 seconds. Download, open in Photoshop, replace placeholder text with the season’s slogan, adjust layer opacity for visual hierarchy, and export a high‑resolution PDF. Deploy the cover in email teasers; benchmark a 5% lift in open rates versus previous static covers.

Log into Canva (https://www.canva.com) and select the “Instagram Post” preset (1080×1080). Use the “Bulk Discount” template, replace the static price with a merge tag from a Google Sheet (e.g., {{price}}) via Canva’s “Connect Data” feature. Insert your brand fonts, set the CTA button to “Shop Now,” and export as PNG. Schedule the post through Buffer and monitor CTR; aim for a 2% lift compared to generic product posts. The data‑driven approach cuts redesign time by 70% for each new SKU.

In Midjourney (https://www.midjourney.com) prompt: “Ultra‑modern wholesale tech booth, sleek black walls, neon accent lighting, 3‑panel backdrop, 4K resolution.” Generate four variations, select the best, and upscale to 8K. Download the PNG, open in Photoshop, use the “Select Subject” tool to isolate the backdrop, then layer your logo and product images. Export a PSD for the booth contractor. Track foot traffic; booths with AI‑crafted visuals have shown a 15% increase in lead capture at recent expos.

Create a 600×200px header in DesignLumo with the prompt: “Wholesale spring catalog header, bold headline space, subtle gradient, include UTM‑ready button.” Export layered PNG, then import into Klaviyo. Add dynamic merge tags for the subject line and a CTA URL with UTM parameters (e.g., ?utm_source=wholesale&utm_medium=email). Set up A/B testing for two headline variations; aim for a 3% higher click‑through rate. The AI workflow reduces design time from 2 hours to 5 minutes per campaign.

Open Adobe Express (https://www.adobe.com/express) and choose the “Carousel” format. Upload the three product images generated in DesignLumo, add concise copy (≤30 characters) per card, and embed a “Shop Bulk” button linking to a UTM‑tracked landing page. Export the ad set as a .zip and upload to Meta Business Suite. Schedule for the product launch window and set a daily spend of $150. Track ROAS; a well‑structured carousel typically yields a 1.8× ROAS for wholesale audiences.

Create an InDesign master catalog template with placeholder text frames named “ProductName,” “SKU,” and “Price.” In Zapier, build a Zap: Trigger – new row in Google Sheet (ERP export), Action – “Update InDesign Document” using the “InDesign Server” integration, mapping sheet columns to frame names. Set the Zap to run hourly, generating a fresh PDF catalog each cycle. Distribute the PDF via your B2B portal. This automation slashes manual layout time from 8 hours to <10 minutes per update, preserving version control.

Connect Google Data Studio to your Meta Ads, Google Ads, and Klaviyo accounts via native connectors. Build a scorecard showing total impressions, CTR, CPA, and wholesale‑specific ROAS (Revenue ÷ Ad Spend). Add a time‑series chart to compare week‑over‑week performance and set alerts for CPA spikes above $12. Share the live dashboard with sales leadership. A visual KPI board enables data‑driven budget shifts that can improve overall campaign ROAS by up to 20% within the first month.

Design a Typeform (https://www.typeform.com) questionnaire with three NPS questions and a free‑text field for product suggestions. Embed the form in the post‑purchase email using a 10% discount incentive. In Zapier, create a Zap: Trigger – new Typeform response, Action – post to a dedicated Slack channel with the respondent’s score and comment. Set a daily digest for the sales team to act on high‑priority suggestions within 24 hours. Companies that close the feedback loop see a 12% increase in repeat order volume.

After 2 weeks, feed the top‑performing ad copy and metrics into DesignLumo’s “variant generation” mode. Prompt: “Create three alternative banner layouts for wholesale kitchenware, keep headline, vary color emphasis.” Review the three AI‑generated PSDs, run a quick 48‑hour split test in Meta Ads, and replace the lowest‑performing variant. This micro‑optimization cycle can lift CTR by 1–2% per iteration while requiring only minutes of designer time, maximizing campaign longevity.