Launch Checklist for Course Creators

Prompt DesignLumo with your brand colors, font family, and a concise tagline (e.g., "Master Python in 30 Days"). In the prompt, specify a 16:9 ratio and include a subtle background texture. Download the layered PSD, replace placeholder text, and export a 1200×628 JPG for ads. Aim for a click‑through rate (CTR) of 2.5%+; A/B test two headline variations within 48 hours. Use DesignLumo’s Brand Kit to auto‑apply your palette, cutting design time to under 5 minutes per version.

Create a master thumbnail in Canva (https://www.canva.com) using a 1280×720 canvas. Add a placeholder icon, module number, and title text layer. Export the file as a Canva template, then duplicate for each module, swapping only the icon and title. Track consistency by measuring average time per thumbnail—target <2 minutes after the first template. Maintain a 1:1 aspect ratio to ensure crisp display on Teachable, Kajabi, and Udemy. Store the template in a shared folder for team access.

Use Adobe Express (https://www.adobe.com/express/) to build a 1920×1080 hero banner. Start with a high‑resolution stock image (e.g., Unsplash) and overlay a semi‑transparent dark layer for text readability. Insert a headline using your primary font, a sub‑headline, and a CTA button styled with your brand color. Export as a layered PNG, then replace the headline via DesignLumo’s editor for A/B testing different value propositions. Record conversion lift; aim for a 5% increase in page‑view‑to‑checkout ratio.

Collect 3‑sentence student testimonials and feed them into DesignLumo with a prompt: "Create a square Instagram quote card using brand colors #1A73E8 and #F1F3F4, with avatar placeholder and decorative quotation marks." Generate a layered design, replace the avatar with the student's photo, and export PNGs sized 1080×1080. Schedule one per day on Instagram and LinkedIn, tracking engagement; aim for ≥8% likes and ≥3% shares per post.

Design a 5‑slide carousel in Canva using the "Presentation" format (1080×1080). Slide 1: headline and student photo; Slides 2‑4: challenge, solution, result with icons; Slide 5: CTA to enroll. Use consistent typography and embed your brand logo on each slide. Export as a single MP4 to improve Instagram autoplay rates. Monitor swipe‑through completion; target a 60% completion rate, indicating compelling narrative flow.

Generate a series of 7 countdown graphics in DesignLumo using a prompt like "Create a vertical Instagram Story with a digital timer counting down from 7 days, brand colors, and space for ‘Day X of 7’ text." Export each as a 1080×1920 PNG, then upload to Buffer (https://buffer.com) for automated daily posting. Include a swipe‑up link to the pre‑launch landing page. Track link clicks; a 4% click‑through rate signals strong urgency.

In DesignLumo, prompt for three ad sizes: 1080×1080, 1200×628, and Stories 1080×1920, each with the same headline, product image, and CTA button. Use the Brand Kit to lock colors and fonts. Export layered files, then duplicate in Canva to add platform‑specific copy (e.g., character limits). Run a 3‑day test with a $200 budget, measuring Cost‑Per‑Lead (CPL). Optimize by swapping the headline in DesignLumo; aim for CPL ≤ $5.

Create a 600 px wide header in Adobe Express, incorporating your logo, a tagline, and a subtle background pattern. Export as a PNG with transparent background for use in Mailchimp (https://mailchimp.com). For the footer, generate a matching design in DesignLumo with social icons placeholders. Insert dynamic merge tags for unsubscribe links. Track email open rates; a well‑designed header can lift opens by 12% versus plain text.

Assemble a kit for affiliates using Canva: a banner 728×90, a square 300×250, and a social post 1080×1080. Include pre‑written copy snippets and a unique tracking URL (e.g., Bitly). Export each as layered PDFs so affiliates can edit copy in Adobe Acrobat if needed. Record affiliate‑generated sales; target a 15% lift in overall revenue during the launch window.