Mental Health Campaign Launch Checklist

Open DesignLumo and input a prompt like "Generate a full brand kit for a calm, professional therapy practice, including muted blues, sans‑serif fonts, and a soothing logo". The AI returns layered assets you can instantly edit: color swatches, font pairings, logo variations, and a style guide PDF. Export the kit, upload to Canva for quick mockups, and sync the colors to your social templates. Track brand consistency by auditing 10 random posts for color match; aim for 95% compliance before launch. This eliminates manual palette selection and ensures instant brand cohesion across all channels.

Use HubSpot's Make My Persona tool (https://www.hubspot.com/make-my-persona) to collect demographic, psychographic, and pain‑point data for individual therapy seekers, couples, and corporate wellness buyers. Export the results to a Google Sheet, then add columns for preferred content format, decision triggers, and average spend per session. Validate the personas by running a 100‑response survey on SurveyMonkey and achieving a minimum 70% confidence score. This granular mapping informs copy, creative tone, and channel allocation, reducing wasted ad spend by up to 30%.

Create a checklist in Adobe Acrobat that covers HIPAA‑compliant image sourcing, consent for client testimonials, and accessibility (WCAG AA) for PDFs. Use an image library like Unsplash (https://unsplash.com) filtered for "mental health" and verify each asset's license. Run the PDF through the WAVE accessibility tool, fixing any contrast failures. Document all findings in a shared Google Doc and assign a compliance officer to sign off. Aim for zero legal flags before any public release; non‑compliance can cost $5,000‑$10,000 per incident, so this audit protects revenue and reputation.

Prompt DesignLumo: "Create a layered infographic showing US anxiety prevalence by age, using calming teal tones and the brand kit from our therapy practice". Within seconds you receive editable layers for icons, charts, and copy. Swap icons with Midjourney‑generated variations (prompt "minimalist anxiety icon") for uniqueness, then fine‑tune text in DesignLumo. Export PNGs at 1080 × 1080 px for Instagram and PDF for blog posts. Track engagement; a well‑crafted infographic should boost organic shares by at least 15% compared to text‑only posts.

Enter a DesignLumo prompt: "Design a printable A5 flyer for a couples therapy workshop, include space for date, location, RSVP QR code, using our brand colors". The output includes editable text boxes, image placeholders, and a QR code layer you can replace with a custom link via QR Code Generator. Import the PSD into Canva for rapid A/B testing of headline variations. Publish the winning version on Eventbrite and local community boards. Monitor RSVP conversion; aim for a 20% lift over previous flyer performance.

Generate a 5‑slide carousel in DesignLumo with the prompt: "Create a series of Instagram carousel slides offering daily self‑care tips for stress reduction, each slide with a headline, icon, and brief copy". Ensure each slide uses the same typography hierarchy and brand palette. Export each slide as PNG, then schedule via Buffer (https://buffer.com) with optimal posting times derived from Sprout Social insights (e.g., Wednesdays 10 am). Track swipe‑through rates; a successful carousel should achieve at least 12% swipe‑through versus the account average of 7%.

Ask DesignLumo: "Create a 600 px wide email header for a therapy newsletter, featuring our logo, calming background, and a CTA button labeled 'Book a Session'". Edit the CTA text and link directly in the layered file, then export as HTML with inline CSS. Upload to Mailchimp (https://mailchimp.com) and set it as the default header for all campaign templates. Measure open rates; a personalized, brand‑consistent header should lift opens by 5‑8% compared to generic headers.

Generate three ad sizes (1080 × 1080, 1200 × 628, 1080 × 1920) in DesignLumo with a prompt: "Create a set of Facebook ad creatives promoting our corporate wellness program, include space for client testimonial quote and brand colors". Export PNGs, then upload to Facebook Ads Manager (https://www.facebook.com/business/tools/ads-manager). Add UTM parameters (utm_source=facebook&utm_medium=paid&utm_campaign=wellness2024) to each ad's destination URL. Track CPA; aim for a cost per acquisition under $45, which is 20% lower than industry average for mental‑health services.

Set up UTM tagging for every creative (source, medium, campaign, content). Connect Google Analytics and Facebook Ads data to Google Data Studio (https://datastudio.google.com) via a Zapier (https://zapier.com) workflow that pulls daily spend, clicks, and conversions into a unified dashboard. Build calculated fields for CAC (total spend ÷ new clients) and ROAS. Schedule weekly email snapshots to stakeholders. The dashboard should surface a minimum 10% variance in campaign performance within 48 hours, enabling rapid budget reallocation.