Jewelry Campaign Launch Checklist

Upload raw jewelry shots to a tool like Luminar Neo or Adobe Lightroom, then run an AI upscaling pass with Topaz Gigapixel (2‑x speed). Next, feed the enhanced files into DesignLumo (https://www.designlumo.com) to automatically generate layered mockups with editable backgrounds, shadows, and reflections. Export PNGs at 1200 px width for Instagram and 1080 px for Facebook. Track lift by comparing pre‑ and post‑enhancement engagement: aim for a 15‑20 % increase in likes and a 10 % rise in CTR within the first 48 hours.

Write a concise prompt for DesignLumo: “Create a 6‑page spring jewelry lookbook, pastel palette, minimalist layout, with editable text placeholders for collection name and price.” The AI returns fully layered InDesign‑compatible files. Replace placeholder copy with your SEO‑rich titles, adjust fonts to match your brand kit, and export a PDF for email marketing. Measure success by the open rate of the accompanying newsletter—target a 25 %+ open rate and a 5 % click‑through to product pages.

Start with Canva’s “Gift Guide” template, replace the background with a DesignLumo‑generated sparkle texture (prompt: “golden abstract glitter background, editable layers”). Import the texture into Canva, then overlay product images and editable price tags. Export each graphic as a 1080 × 1080 px PNG for Instagram carousel. Track performance via Instagram Insights: aim for a 12 % average swipe‑through rate and a 3 % direct link click to the gift guide landing page.

In Meta Ads Manager, create a new campaign with the ‘Sales’ objective and select ‘Carousel’ format. Upload the 5‑image set produced in the Visual Asset Creation step. Turn on ‘Dynamic Creative’ and link your product catalog from Shopify. Set a 7‑day click‑through conversion window and allocate $15 CPM. Use the built‑in split‑test to compare two headline variations. Monitor ROAS daily; pause any ad set below 2.5× ROAS and scale the winners by 20 % every 48 hours.

Export your product catalog from Shopify, then use DataFeedWatch to map attributes: title (include “14k gold” + “bridal”), description (250 characters with key features), GTIN, and custom label “season”. Upload the refined feed to Google Merchant Center and enable “High‑Resolution Images” (minimum 800 × 800 px from DesignLumo). Set a bid‑adjustment of +15 % for “Bridal” custom label. Track impressions and conversion rate; aim for a 6 % CTR and a 4 × ROAS within the first two weeks.

Create a vertical 1000 × 1500 px Pin using DesignLumo’s “bridal jewelry pin” prompt, ensuring each layer is editable for brand colors. Upload to Pinterest Business, select ‘Promoted Pin’, and target interests: “Wedding Planning”, “Engagement Rings”. Set a CPC bid of $0.30 and use the “Conversion” goal. Install the Pinterest tag on your Shopify store to capture checkout events. Optimize by pausing pins with a <0.8 % conversion rate and reallocating budget to top‑performing designs, targeting a 3 × ROAS.

Generate standardized UTM tags using the Campaign URL Builder: source=facebook, medium=carousel, name=spring‑launch, content=product‑id. Save the template in a Google Sheet for reuse. In GA4, create a custom “Jewelry Campaign” exploration that surfaces sessions, conversion rate, and average order value by source/medium. Set alerts for any source dropping below 2 % conversion. Aim to maintain a minimum 3 % site‑wide conversion rate throughout the launch window.

Integrate VWO on your Shopify product pages and create two variants: Variant A uses the original product photo, Variant B swaps in the DesignLumo‑enhanced image with richer sparkle. Set the test to run for 2,000 visitors or 7 days, whichever comes first. Track primary metric “Add‑to‑Cart Rate”. If Variant B outperforms by ≥10 %, publish the change and document the uplift in your campaign performance report.

After the 30‑day launch, pull the “Sales by marketing channel” report in Shopify. Match each channel’s attributed sales to its ad spend (download spend CSVs from Meta, Google, Pinterest). Calculate ROAS = revenue ÷ spend for each platform. Highlight any channel below 2.0× ROAS and flag it for budget reallocation in the next cycle. Document insights in a one‑page deck for stakeholders, showcasing a target overall ROAS of 4.5× for the next launch.