Food Delivery Campaign Launch Checklist

Shoot each dish on a neutral surface with natural light, then upload the RAW files to DesignLumo (https://www.designlumo.com). Prompt: “enhance food photo, boost saturation, remove background, add subtle vignette, keep layers editable.” Lumo returns a layered PSD with separate background, dish, and lighting layers. Run the image through Remove.bg to verify background removal, then fine‑tune curves in Lightroom Mobile to hit a ΔE < 2 for brand color consistency. Export PNG at 1080×1080 for Instagram and WebP for ad placements. Measure click‑through rate; target a +15% lift over original assets.

Create a 5‑slide carousel in DesignLumo using the “Social Carousel” prompt, specifying brand fonts, colors, and a call‑to‑action on the final slide. Export each slide as an editable PNG, then import into Canva (https://www.canva.com) for quick copy tweaks and scheduling. Connect Canva to Buffer (https://buffer.com) to auto‑publish at optimal times identified by your audience insights (e.g., 12 pm lunch, 6 pm dinner). Track carousel swipe‑through rates in Instagram Insights; aim for ≥ 30% interaction per slide.

Collect 5‑star reviews from DoorDash and UberEats, then feed the text into DesignLumo with the prompt “create layered Instagram review card, brand palette, bold headline, star icons, space for QR code.” Lumo outputs a PSD where you can swap the review text and QR code instantly. Add a subtle texture from Midjourney (https://www.midjourney.com) for visual depth, then export a square PNG for stories. Publish daily, tagging the reviewer; monitor story sticker taps for a 10‑15% lift in referral traffic.

In DesignLumo, prompt: “create 1080×1920 banner for 20% off first order, bold sans‑serif, brand orange, countdown timer placeholder, fully editable layers.” After generation, replace the timer with a dynamic countdown from Adobe Express (https://www.adobe.com/express/). Export a GIF for email and a static PNG for social ads. Set a 48‑hour run, then compare conversion rates to baseline; a well‑crafted banner should push order volume up 12‑18% during the window.

Use DesignLumo to generate three story templates: city skyline background, localized promo text, and a swipe‑up link placeholder. Insert the city name via a merge field in Storyly (https://www.storyly.io) so the same assets auto‑personalize for each target ZIP code. Schedule the stories through Later (https://later.com) at peak local engagement hours (e.g., 11 am–1 pm). Track swipe‑up CTR per zip; aim for ≥ 8% in high‑density delivery zones.

Prompt DesignLumo for an email header matching your brand’s hero image, then add a looping 3‑second GIF of steam rising from a dish using Giphy’s GIF Maker (https://giphy.com/create/gifmaker). Export the header as a 600‑pixel‑wide HTML‑compatible image and embed the GIF via Mailchimp (https://mailchimp.com). Test open rates against a static header; a dynamic GIF typically yields a 4‑6% lift in open rates and a 2‑3% increase in click‑throughs.

Build a Google Sheet with columns for item name, description, keywords, and price. Connect the sheet to Zapier (https://zapier.com) triggers that push updates to UberEats and DoorDash via their API endpoints. Use Jasper AI (https://www.jasper.ai) to generate SEO‑friendly 150‑character descriptions that include top‑search keywords like “quick lunch” and “family combo.” Run the Zap daily; monitor platform search impressions and target a 10% increase within two weeks.

Feed each menu item into Jasper AI with the prompt: “write a 150‑character description for [item] that ranks for ‘best [cuisine] delivery’ and includes a call‑to‑action.” Pull the output into DesignLumo to format as a clean, layered PDF that can be uploaded to Grubhub’s menu editor. Track keyword ranking via Ahrefs (https://ahrefs.com) and aim for first‑page placement for at least three core dishes within 30 days.

Create two button variants in DesignLumo: one with “Order Now – 10 min Delivery” and another with “Get 15% Off – Today Only.” Export each as SVG and upload to Google Optimize (https://marketingplatform.google.com/about/optimize/) to run a 2‑week split test on your checkout page. Measure conversion lift; adopt the variant that delivers at least a 5% higher order completion rate.

For every visual asset, generate a unique UTM parameter set using Google’s Campaign URL Builder (https://ga-dev-tools.web.app/campaign-url-builder/). Embed the UTM string directly into the swipe‑up link of Instagram Stories or the “Order Now” button in emails. In Google Analytics 4, create a custom report that groups sessions by creative ID and calculates ROAS. Target a minimum 3:1 ROAS per asset before scaling spend.

Install Hotjar (https://www.hotjar.com) on your landing page that hosts the campaign banner. Use the heatmap to see where users click on the banner, scroll depth, and hover time. Identify dead zones and iterate the design in DesignLumo by shifting the CTA to the highest‑engagement area. Aim for a 20% increase in click density on the CTA after the first iteration.

Connect Google Analytics, Facebook Ads, and your POS system to Looker Studio (https://lookerstudio.google.com). Build a blended data source that calculates total spend, orders, average order value, and net profit per creative asset. Use conditional formatting to flag assets with ROAS < 2.0 in red. Review the dashboard weekly and reallocate budget toward top‑performing creatives, aiming for a 15% overall profit uplift each month.