Black Friday Campaign Launch Checklist for DTC Brands

Write a concise prompt for each top‑selling product (e.g., “Red velvet hoodie, snowy backdrop, bold ‘30% OFF’ badge”). Feed the list into DesignLumo’s batch API to output layered PSD files in seconds. Download the zip, rename with SKU, and store in a shared Google Drive folder. This eliminates manual Photoshop work and gives each hero image full editability for last‑minute copy tweaks.

Export product images from your Shopify CSV, then use DesignLumo’s “carousel template” to auto‑populate 5‑slide layouts. Set up placeholders for price, discount, and CTA. Export as layered PNGs for email and as WebP for site speed. Link the carousel JSON to Klaviyo’s dynamic block so the same asset updates automatically as inventory changes.

Create a master pop‑up design in DesignLumo with editable text layers for offer, countdown, and coupon code. Duplicate the file for each segment (new‑customers, repeat‑buyers, cart‑abandoners) and adjust copy only. Export PNGs at 2× resolution for Retina screens and upload to your Shopify pop‑up app. This workflow lets you spin up 20+ variants in under an hour.

Combine the hero batch from Section 1 with Klaviyo’s email header placeholder. In DesignLumo, apply a macro that swaps the headline text layer based on a CSV of subject lines. Export each header as a layered PSD, then use Klaviyo’s bulk import to attach the correct header to each campaign. You’ll have unique visuals for every audience slice without manual copy‑pasting.

Set up a webhook that sends each product’s discount code to DesignLumo’s API, which returns a 600×200 PNG banner with the code overlaid. Store the PNGs in an S3 bucket, then reference them in your SMS platform (e.g., Postscript) using a tokenized URL. This eliminates the need for a designer to craft each banner manually and ensures brand consistency across 200+ messages.

Use Klaviyo’s “File Upload” API to push the folder of PSD‑derived PNGs from DesignLumo into a dedicated asset library. Tag each file with campaign‑ID metadata. In the drag‑and‑drop editor, filter assets by tag to instantly locate the right visual. This reduces the time spent searching for files and prevents version‑control errors during the Black Friday rush.

Upload product images to DesignLumo’s “bundle mockup” template. Input bundle SKU, pricing, and a “Limited‑Time” badge via CSV. The AI arranges items in a cohesive layout and outputs a layered PSD where you can tweak spacing or swap items. Export PNGs for Shopify product pages and email promotions, cutting bundle‑setup time from days to minutes.

Create a master timer design with a transparent background in DesignLumo. Use the “text replace” macro to inject the remaining hours, minutes, and seconds from a Google Sheet that updates via Zapier every hour. Export WebP files for fast loading on landing pages and email footers. The live‑updating visual creates urgency without manual image swaps.

Pull your top‑review snippets from Yotpo, then feed each line into DesignLumo’s “badge generator”. The AI applies your brand colors, adds a star rating graphic, and outputs a set of PNG badges ready for product pages, ads, and email sidebars. Batch‑producing 30+ badges ensures every touchpoint showcases fresh proof during the sales surge.

Write a script (Python or Node) that reads the DesignLumo export folder, matches files to product IDs, and calls Shopify’s GraphQL “mediaCreate” mutation. Schedule the script to run nightly via a CI/CD pipeline so all new assets are live before the flash‑sale start. This automation eliminates manual uploads and guarantees consistency across 5,000+ SKUs.

Create two variants of each hero (e.g., “Red vs. Blue background”). Tag the variant URLs in Google Optimize and allocate 50/50 traffic. Set the primary objective to “Revenue per Visitor”. After 48 hours, pause the under‑performing variant and push the winner to all channels via the bulk upload script. This data‑driven loop lifts conversion rates by 5‑10 %.

Connect Shopify sales, Klaviyo email metrics, and Google Analytics to a Data Studio report. Use calculated fields to show “Creative‑Level ROAS” (revenue ÷ spend per hero image). Set alerts for any asset whose ROAS drops below 2×, triggering a quick swap via the bulk API. A single dashboard gives you instant visibility into which of the 100+ assets are driving profit.