Coach Campaign Launch Checklist

Open DesignLumo (https://www.designlumo.com) and type a motivational quote plus your brand colors and font preferences. Lumo instantly returns a fully layered PSD that you can tweak in seconds. Export PNG for Instagram, then duplicate the file in Canva to add a subtle background texture if needed. Schedule the post for peak engagement (Wednesday 11 am EST). Track likes and saves; aim for a 3‑5% engagement lift versus static text images. This workflow cuts design time from 30 minutes to under 2 minutes per card.

In DesignLumo, prompt: “Create a 5‑slide Instagram carousel announcing a 6‑week group coaching program, using my brand kit (teal, white, bold sans) and placeholders for dates, price, and CTA.” Lumo outputs each slide as a separate, editable layer file. Open each slide in Adobe Photoshop or Figma to fine‑tune copy, then export as a 1080×1080 PNG sequence. Upload to Later, set carousel order, and add UTM‑tagged links in the final slide. Measure carousel swipe‑through rate; target > 40% to validate visual flow.

Gather a high‑resolution client photo and a brief success quote. In DesignLumo, paste the quote and upload the photo; the AI automatically isolates the face, applies your brand color overlay, and positions the text in a balanced layout. Export a layered PSD, then open in Canva to add a subtle badge (“5‑Star Rating”). Publish on LinkedIn and Instagram Stories with a swipe‑up link to your case study. Track conversion from story clicks; a 2‑3× lift versus plain text testimonials indicates design impact.

Create a Google Sheet with columns: Date, Platform, Asset URL, Caption, UTM. Import the sheet into Buffer’s Bulk Upload feature. Buffer will schedule each post at the optimal time (derived from your audience’s activity heatmap). Set Buffer to auto‑republish top‑performing posts weekly. Monitor Buffer’s built‑in analytics; aim for a 10% increase in reach after the first 7 days of automation. This process eliminates manual entry and guarantees consistent posting cadence.

Use DesignLumo to generate a 600×200 header that matches your Instagram carousel colors. Export as PNG and upload to ConvertKit’s email template editor. Copy the same PNG into your ClickFunnels landing page banner, ensuring the exact pixel dimensions for visual consistency. Add UTM parameters to the CTA button (utm_source=email&utm_medium=header). Track click‑through rates in ConvertKit and Funnel analytics; a 1.5‑2× lift versus a generic header signals brand cohesion benefits.

Prompt DesignLumo for three ad variants: a bold headline image, a testimonial carousel, and a limited‑time offer graphic, each sized for Facebook, LinkedIn, and Instagram Stories. Export layered files, then upload directly into Meta Ads Manager’s Creative Hub. Set up a split‑test (A/B/C) with equal budget allocation. Use the platform’s ROAS metric; pause any variant below a 3:1 return after 48 hours. This rapid‑generate‑test loop saves weeks of designer back‑and‑forth and maximizes ad spend efficiency.

Create campaign URLs with Google’s Campaign URL Builder, adding source, medium, campaign, and content tags for each visual asset. Feed the URLs into Google Data Studio, pulling in Google Analytics, Facebook Insights, and LinkedIn metrics via connectors. Build a dashboard that displays sessions, conversion rate, and cost per lead per asset. Set alerts when any asset’s CPL exceeds $15 (or your target). This unified view lets you pivot spend in real time, rather than waiting for weekly reports.

In DesignLumo, generate two versions of a webinar promo graphic—one with a blue background, one with a gradient orange. Export both PNGs, then create a Facebook Ads split test using the “Creative” variable. Run the test for 72 hours with a $30 budget per variant. Compare cost per registration; adopt the winning creative for all subsequent paid pushes. This method leverages Lumo’s speed to iterate design hypotheses daily.

Download the free Excel ROI calculator template (link below). Input total ad spend, organic reach cost, number of new clients acquired, average client lifetime value (LTV), and churn rate. The sheet automatically calculates CAC, payback period, and net profit margin. Aim for a CAC under 30% of LTV and a payback period under 3 months. Review the numbers after each launch to benchmark future campaigns and justify budget increases.