Retargeting Creative Strategy: Different Ads for Different Stages

Map the Funnel Before You Design

1. Awareness: prospect opened a brand email or visited the site but never engaged.
2. Consideration: prospect viewed a product page, watched a demo, or added to cart.
3. Conversion: prospect abandoned cart, clicked a pricing link, or started a free trial.

The right creative at the right stage turns a passive click into a qualified lead.

Top‑of‑Funnel: Brand Awareness Emails

Goal: spark curiosity without hard‑selling. Use bold hero images that showcase lifestyle or brand personality rather than product details.

• Hero size: 600 × 300 px, low file weight for fast load in Klaviyo.
• Copy tone: “Discover how X can simplify your workflow.”
• CTA: Soft button—“Explore the collection.”

Speed up creation with AI Marketing Design. The tool generates layered Figma files that you can tweak instantly, eliminating the Canva template bottleneck.

Mid‑Funnel: Consideration & Product Education

Goal: deepen knowledge and reduce friction. Pair a product‑focused hero with a secondary banner that highlights a key feature or benefit.

• Hero: 600 × 350 px, overlay a short benefit headline.
• Banner: 600 × 150 px, use a split‑image layout to compare “Before vs. After.”
• Dynamic fields: pull SKU, price, or discount from Klaviyo variables.

When you need multiple A/B variants, generate them in bulk with DesignLumo’s Email Header Maker. Each version arrives fully editable, so you can test copy placement without re‑designing from scratch.

Bottom‑of‑Funnel: Conversion & Cart Recovery

Goal: create urgency and remove the last barrier. Use a high‑contrast hero that repeats the exact product the shopper left behind.

1. Hero: 600 × 400 px, product image with a “Limited Stock” badge.
2. Banner: 600 × 120 px, countdown timer graphic.
3. CTA: Bold, single‑color button—“Complete Purchase Now.”

Because every pixel matters, run a Litmus render test on the layered file before export. DesignLumo’s editable layers let you swap out the badge color in seconds for a different brand kit.

Seasonal & Event‑Driven Retargeting

Holidays, flash sales, and webinars demand a visual language that diverges from the core funnel assets. Build a seasonal library of hero and banner templates that can be refreshed with a single color swap.

• Create a master “Holiday Hero” in DesignLumo, then apply brand colors for each client.
• Use the same file for email header, SMS graphic, and paid‑social ad to maintain consistency.
• Track performance per seasonal variant in Klaviyo’s reporting dashboard.

Re‑using a single editable master file cuts production time by up to 70% and keeps creative on‑brand across channels.

Integrate AI‑First Design into Your Agency Workflow

Replace the “design‑then‑hand‑off” loop with a generate‑and‑customize model. Your brief goes into DesignLumo, you receive a layered Figma file, you tweak copy in Mailchimp, and you ship.

1. Brief → AI prompt in DesignLumo.
2. Instant download of editable layers.
3. Copy insertion in Klaviyo/Mailchimp.
4. Litmus test → Send → Analyze.

The result: faster turn‑around, more A/B tests per week, and a scalable creative engine that grows with your client roster.