Content Repurposing System: One Piece, 10 Formats for Full-Service Agencies

Why Repurposing Matters for Multi‑Client Agencies

A single, well‑crafted master design can feed every channel, letting strategists focus on messaging while designers focus on fine‑tuning.

The 10 Formats Every Campaign Needs

Map the core visual to the platforms you run paid and organic on. The list below covers the high‑impact placements for SMB and mid‑market budgets.

• Instagram carousel (5‑slide)
• Instagram story (vertical 9:16)
• Facebook static ad (1080×1080)
• Google Display ad (various sizes)
• LinkedIn carousel (1080×1080)
• Email header (600×200)
• Landing page hero banner (1440×600)
• Blog post header graphic (1200×628)
• Pinterest pin (1000×1500)
• Short video overlay (15‑second loop)

Create a Master Design That Feeds All Formats

Start with a layered, editable file. DesignLumo’s AI Marketing Design lets you generate that master from a plain‑text brief, then tweak typography, colors, and layers directly.

When the master is truly editable, you spend minutes, not hours, resizing and re‑positioning assets.

Save the master in Figma or Sketch, attach your brand kit, and lock down fonts and color tokens. Future edits cascade automatically.

Extracting Assets Without Leaving Your Toolstack

A disciplined extraction workflow keeps the hand‑off frictionless for copywriters, media buyers, and account managers.

1. Open the master file in Figma and duplicate the artboard for each format.
2. Run DesignLumo’s Ad Creative Maker to auto‑scale and export PNG, SVG, or MP4 as needed.
3. Push the exported assets to HubSpot’s email template library via the native integration.
4. Drop the same files into Meta Ads Manager and Google Ads using bulk upload CSVs.

Brand‑Lock QA Before the Publish Sprint

Even with automation, a final check guarantees that every asset respects the client’s visual standards.

• Confirm logo clear space meets the brand guide.
• Validate color contrast against WCAG AA for accessibility.
• Cross‑check headline copy for character limits per platform.
• Run a quick visual diff in Figma to spot misplaced layers.

A 5‑minute QA sprint saves days of re‑work downstream.

Scale the System Across 30+ Clients in One Day

Leverage DesignLumo’s brand‑kit sync so each client’s colors, fonts, and logo are auto‑applied when you generate a new master.

1. Batch‑create masters for each client using a single prompt template.
2. Run a script (Zapier or Make) that pulls the master, calls DesignLumo’s API, and saves all 10 formats to a shared Google Drive folder.
3. Notify the account team in Slack with a single message containing the folder link.

Automation + editable AI‑generated masters turns a week‑long creative sprint into a few hours.