Brand Kit Setup Guide: Onboard LinkedIn Clients in Under 30 Minutes

Why a Brand Kit Is the Backbone of LinkedIn Carousels

A brand kit is the shortcut that turns “design from scratch” into “design in seconds.”

Gather the Essentials in 5 Minutes

Ask the founder for the core assets before the first planning call. Most SaaS CEOs already have them in a shared drive.

• Primary and secondary logo files (SVG preferred)
• Hex colors for brand, accent, and background
• Approved typefaces and web‑font links
• Tone‑of‑voice guidelines for headline copy

Structure the Kit for Fast Retrieval

Create a folder hierarchy that mirrors the content types you produce. This prevents “where’s the icon?” moments during a weekly sprint.

1. 01_Logo – includes transparent, dark, and light versions
2. 02_Colors – a .json or .txt file with hex codes and usage notes
3. 03_Typography – font files, fallback stacks, and size hierarchy
4. 04_Elements – icons, patterns, and data‑viz templates

Upload the Kit to DesignLumo’s Brand Library

DesignLumo lets you store the whole hierarchy in one place. When you launch a new carousel, the AI pulls the exact colors and fonts without any manual tweaking.

Use the AI Marketing Design builder, click “Brand Kit,” then drag the folders you just organized. The system indexes each asset in seconds.

Apply the Kit to Every Carousel in Seconds

With the kit live, generating a 10‑slide carousel becomes a two‑click process: select the brand, type the prompt, and let the AI render editable layers.

• Pick the client’s brand from the dropdown
• Enter the carousel brief (e.g., “SaaS growth metrics Q1”)
• Hit Generate – all text, colors, and icons are instantly editable

Speed‑Check: 30‑Minute Onboarding Checklist

Run this quick audit before the first post goes live. If any item is missing, pause and fill the gap – it’s faster than fixing a mis‑branded slide later.

1. Collect logo, colors, fonts, and voice doc (5 min)
2. Create folder hierarchy and name files consistently (5 min)
3. Upload to DesignLumo Brand Library (5 min)
4. Generate a test carousel and verify each layer matches the kit (10 min)
5. Save the template as a reusable component for the client (5 min)