Brand Kit Setup Guide: Onboard Clients in Under 30 Minutes
Learn how full‑service agencies can collect, organize, and apply client brand assets in under 30 minutes, eliminating design bottlenecks and keeping every creative on‑brand.
A fully defined brand kit turns a 2‑hour creative brief into a 10‑minute production sprint. It eliminates guesswork, reduces revision cycles, and guarantees consistency across SEO graphics, paid ads, social posts, and email templates.
Why a Brand Kit Is the Engine Behind Fast Agency Delivery
Consistent branding cuts approval time by up to 40 % – a direct boost to campaign ROI.
The 10‑Minute Client Form: Capture Everything You Need
Send a short Google Form before the kickoff call. Ask for logo files (SVG, PNG), primary/secondary color hex codes, typography links, and tone‑of‑voice examples. Include a single‑line field for “most important visual reference.”
- Logo (full, icon, transparent)
- Color palette (HEX / CMYK)
- Font families (Google, Adobe, custom)
- Brand voice bullet points
Central Repository: Shared Folder + Naming Rules
Create a client‑specific folder in Google Drive or Dropbox. Use a flat hierarchy: /Brand‑Kit, /Ads, /Social, /Email. Name files with a predictable pattern, e.g., "logo‑primary‑svg" or "color‑palette‑hex.txt".
A clear folder structure reduces asset‑search time from minutes to seconds.
Map Assets to DesignLumo’s Brand Kit for Instant Production
Upload the collected files into DesignLumo’s Brand Kit feature. The AI reads colors, fonts, and logo placements, then auto‑applies them to every new design request.
When you need a new Facebook ad, jump straight to the Ad Creative Maker. The system pulls the brand kit, so the output is ready for edit without manual styling.
Template Library: Build Editable Foundations for Every Channel
Create a master set of Figma‑compatible templates for landing pages, Instagram posts, LinkedIn ads, and email headers. Save them in the shared folder and tag each with the client’s brand kit ID.
- Landing page hero banner – 1200 × 800
- Instagram carousel – 1080 × 1080
- Meta carousel ad – 1080 × 1080
- Email header – 600 × 200
Automated Handoff: Sync With HubSpot, Figma, and Ads Platforms
Integrate DesignLumo with HubSpot’s file manager so approved assets land directly in the client’s campaign folder. Use Zapier or Integromat to push final PNGs to Google Ads, Meta Ads, and Mailchimp.
In Figma, link the shared library to the agency’s design system file. Designers can pull a component, see the brand colors auto‑filled, and export a ready‑to‑launch asset.
30‑Minute Checklist: From First Call to Launch‑Ready Creative
- Send client form – 2 min
- Upload assets to shared folder – 3 min
- Create brand kit in DesignLumo – 4 min
- Generate master templates – 10 min
- Link templates to HubSpot/Figma – 5 min
- Run a test export to ad platform – 6 min
Follow this checklist and you’ll have a complete, on‑brand creative pipeline ready before the campaign brief even closes.
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